Keeping fit is an important part of an athlete’s life. But so is his or her relationship with the coach. The coach can make or break an athlete’s motivation to win. That is why it is important to keep the coach-athlete relationship harmonious. They have to be in sync, both working towards a common goal. Coaches play an important role in an athlete’s life. They are the motivator, parent, teacher, friend, strategist, counselor, problem solver, and a whole lot more. However, the various roles and tasks that coaches take on can take their toll on the coaches and cause stress. Coaches are also individuals with their own concerns and challenges. They need assistance from sports psychologists to attend to their own needs. Sports psychology helps coaches become more self-aware and to realize that they are in charge of themselves. Their psychological needs such as processing their feelings, needs, and desires also need to be met. Coaches have a huge influence on athletes and by addressing their personal issues and challenges, they can, in turn, be more prepared and effective in addressing the team’s needs. Sports psychology allows coaches to maximize the potential of each member of the team and design sport-specific measures to help them improve their performance. It is a valuable resource in ensuring that all aspects of team management are addressed and therefore paves the way for the achievement of the team’s goals. It is a level of success that is not just defined by material rewards and public recognition. It is a level of success that can be seen in the trusting relationship between a coach and his team or athlete, and the positive values and behavior developed by the players that they can use not just on the field but in the greater arena of life.